What is Account-Based Marketing?
Account-Based Marketing is a highly specialised marketing strategy that focuses its campaigns to specific customers. Your marketing team creates content and campaigns solely for the people in your target organisation instead of the entire industry.
Account-Based Marketing vs. Inbound Marketing
Account-Based Marketing and Inbound Marketing don't have to be mutually exclusive. By combining both, you can build a powerful marketing strategy that caters to your business goals and provides you with meaningful and measurable results.
The largest deals ever closed at DigitalCRO were a combination of Inbound and Outbound, the ABM campaign was very simple - data mining, LinkedIn ads and sales sequences using HubSpot.