HubSpot is the leading provider of inbound marketing tools, with several features that will make your digital marketing more effective. Being an industry leader, it is unfeasible for HubSpot to offer its service directly to all who need it. Therefore, through its HubSpot partner program, it works with agencies all over the world to provide the same first-class level of digital marketing support. Before getting into the details of how using a HubSpot partner improves your ROI, let us explain how it works.
What is a HubSpot Partner?
It is a company that specialises in providing HubSpot tools and features to clients with the authorisation of HubSpot. However, HubSpot partners are not the same. While most of them specialise in marketing, others are experts in sales, App development, and business incubation. In Ireland, for example, there are only a handful of HubSpot marketing agency partners, with DigitalCRO being one of the top Hubspot partner agencies.
Saving Money by Using a HubSpot Partner Agency
Working with a HubSpot partner marketing agency is bound to save you money and is beneficial to your Return On Investment in several ways. Below are just some of them.
Inbound marketing is a time-intensive strategy. It is, therefore, not surprising when many companies that try it in-house get overwhelmed along the way. Besides, since it takes time to build significant results, it is easily set aside on a busy day. The resulting inefficiency and inconsistency can make it ineffective and even wasteful.
When you work with a HubSpot Partner, you hand over the burden to it, leaving you with sufficient time to focus on other essential tasks in your business helping your ROI.
Cheaper Than Hiring
Should you hire a digital marketing expert with a background in HubSpot? Is it as effective as and less costly than hiring a regular marketing agency? From a short-term perspective, hiring an ordinary agency appears as a brilliant choice. However, it is unsustainable in the long run as your client base increases, and you need to maintain the same account-centric methodology.
In addition to reduced scalability, hiring comes with costs of recruitment and training. Then there are days when the employee’s productivity dips because of either personal reasons or sickness.
Working with a HubSpot partner agency takes care of these challenges. It is eventually cheaper in terms of initial cost, management, and continuity. Besides, running an effective digital marketing campaign requires more than one person and it does not follow the usually 9-5 working routine.
Without proper expertise, you will waste money on digital marketing without noticing. You need sufficient knowledge to able to analyse the different aspects of online marketing, such as keywords and social media channels. Since HubSpot partners have worked in various sectors, they have the experience your in-house team might lack. Besides, they spend their time testing and studying the latest features in the industry. The HubSpot Academy also keeps partners up to date and well informed as they earn their HubSpot certificates.
Buying the platform directly from HubSpot comes with an onboarding fee. While the cost is often worth it, you can get the same services for free by hiring a HubSpot partner. This is because a partner’s success depends on the number of clients they help to subscribe to the platform. A HubSpot partner will provide you with a much more in-depth onboarding process and will be available to answer any questions you need to be answered and in a timely manner.
HubSpot only provides training to new clients for 90 days, after which the trained personnel are on their own. Many times, they do not have complete access to HubSpot resources or do not understand how to use them effectively. If a problem arises, it might take longer to receive an answer from the support at HubSpot. As HubSpot partners, we have access to different training programs and materials, which makes us better placed to solve your problems faster and cheaply. You can get in touch anytime you need help with your HubSpot platform. HubSpot partners can also come in for workshops to keep staff up to date or to get new staff familiar with the platform.
DigitalCRO supports B2B marketers using the HubSpot platform, so if you would like to learn more from a HubSpot Partner about how you can save money and increase your ROI by implementing HubSpot get in touch.